Robert Bloom at DRT
On December 11, 2007 Robert Bloom, former CEO of Publicis, presented several key concepts from his new book, The Inside Advantage. First off, Bob is a LEGEND in Dallas Advertising. He sold his agency to Publicis and then went on to be their CEO. Given the fact that Publicis is the 4th largest ad agency in the world, this was no small task.
Bob’s book is a very simple yet powerful read. It his book, he provides a road map to how companies can internally discover their inside advantage. It starts with a very clear and focused understanding of WHO the customer is. This is not easy but if done properly, Bob’s roadmap can help any company achieve a unique position in the market.
So does his process work? Well according to some very large brands like BMW, the answer is yes.
Take a moment and order his book at Amazon. You will find it worth every penny.
