Presentation by Simon Sinek
July 10, 2007
Today the DRT was honored to host Simon Sinek with Sinek Partners. He gave an amazing presentation on the “Why” of business. In his illustrative speech he spoke about the “why, how and what” of business and how too many businesses focus on the “what” and not the “why” of what they do. The most interesting by-product of the “why” is the fact that companies that focus on this create a huge competitive advantage as opposed to the “what” of the business.
Below are several links related to information on Simon…
Simon Sinek company website: http://www.sinekpartners.com/
Bio: http://en.wikipedia.org/wiki/Simon_Sinek
Google Link: http://www.google.com/search?sourceid=navclient&aq=t&ie=UTF-8&rlz=1T4ADBS_en___US212&q=Simon+Sinek
